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Kofi Annan made the final speech to the 'Trust and Integrity in the Global Economy' conference on 19 July 2014. Watch here! >>

Kofi Annan

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1) Initiatives of Change have been pursuing an urgent conversation on the new leadership for longer than most companies have realised that they needed it. If you want to understand where leadership in the business world is going, you could ask for no better global guide – Margaret Heffernan; renowned business author, blogger and entrepreneur.

Margaret Heffernan;

2) Every time I work with Initiatives of Change I come away strengthened in my belief that business can and must be a force for good - Mark Goyder , Founder Director Tomorrow’s Company and author.

Mark Goyder

IofC-UK's business programme strengthens the motivations of care and moral commitment in economic life and thinking. The ‘Trust Integrity in the Global Economy’ (TIGE) programme was established following the global banking and economic crises of 2007-2008.

‘Trust Integrity in the Global Economy’

TIGE is a community and a global campaign, involving individuals and organisations practicing trust and integrity in public, corporate and private life. For 10 years TIGE held annual five-day conferences in Caux, Switerland, 2006-2016. We continue to organize forums and events which enable economic stakeholders to explore a journey of personal, organizational and societal transformation towards human and planetary wellbeing. We connect and support new economic and business models and build relationships which enable such transformation.

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At the personal level this means:

At the organisational level this means:

TIGE UK has published an integrity-training Study Guide on Trust and Integrity in the Global Economy. It focusses on Five Pillars of Trust and Seven Cs of Trust and includes case study stories. The TIGE UK team are available to deliver workshops in business schools and organizations, based on this study guide. Previous workshop have been delivered to students at York St John University, Manchester Metropolitian University and to 500 MBA students in Pune, India. For further enquiries please mens black nike blazers low cut
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The number of times people clicked on any of your content without generating a Story.

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However, Facebook Insights offers a broader measure of engagement that goes beyond Likes, comments,and shares, called consumptions.

How is it different? It includes clicks.

How Consumptions Are Calculated

The consumptions metric can be found within Facebook Insights at both the Page and post levels.

Within Facebook Insights, the consumption metric is broken down into four segments:

Viewing how clicks on your posts are segmented can provide additional information about what types of content are engaging people on your Page. It can also put the volume of other engagement actions in context with the number of Stories created.

For example, you could look at how many people viewed an enlarged version of a photo on your post versus how many people liked, commented on, or shared it.

Why should youcare about clicks that don’t create Stories in the News Feed? Because clicks get factored into the News Feed algorithm.

That means measuring clicks on your posts gives you a more complete view of engagement, and a better idea of whether your posts will continue to appear in users’ News Feeds.

When cross-referenced with other key Facebook metrics, consumptions can prove extremely valuable in measuring content performance.

For example, by keeping an eye on your Facebook consumptions,you can establish a goal click-through rate for each consumption type. Then you can tweak your content and experiment to discover which changes make those consumption share percentages move.

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but didn’t Like, comment, or share it, that would count as a Photo View consumption.

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